Brand Manager

By Sales and Marketing Jobs

Brand managers oversee the development of brand strategy for an organization. Their duty is to come up with marketing strategies for a brand.  Brand managers work under the marketing department and are responsible for marketing specifically the brands of a company. brand managers are there to make sure that customers have a positive association with a certain brand of an organization. Additionally, Brand managers are also in charge of increasing brand awareness and the total brand equity of a company. Brand managers are responsible for making sure that a company`s brand is positioned at the forefront of a customer`s mind.

Furthermore, brand managers have the task to increase the brand visibility of a company. They work with a marketing team to develop numerous marketing campaigns for a brand. Their duty is to communicate the message of a brand to consumers. The overall goal of a brand manager is to create a positive brand image for a company. Successful brand managers are creative, assertive and have the ability to adapt to changes quickly. For a person to be a brand manager normally a degree in marketing is required. A brand manager has an estimated average salary of R455,442 per year in South Africa.

Duties of a Brand manager

  • Developing and implementing brand strategy.
  • Set objectives, tactics, and goals for campaigns.
  • Market research
  • Stay up to date with market movements and trends
  • Establish and maintain brand budgets.
  • Create and manage brand communication strategies through numerous forms of media
  • Oversee marketing campaigns

Qualifications and requirements  

For one to be a brand manager a degree in marketing or equivalent is required, and previous experience in the field of marketing or management is a priority to get the position. Brand managers must be creative thinkers and good problem solvers

Skills required

  • Be creative,
  • Good communication skills to accurately convey your concepts to clients and team members.
  • Communication skills
  • Time management skills
  • Teamwork skills
  • Technical skills

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