Campaign manager
A Campaign manager is a marketing professional who oversees the development and running of marketing campaigns for a company or client. Campaign managers report directly to the head of marketing of an organization. The profession requires individuals who are creative in nature. Their main duty is to plan, coordinate and implement an organization`s marketing campaigns. Part of their job involves recruitment which is hiring external marketing professionals for a project. Campaign managers are also responsible for monitoring and reviewing the feasibility and progress of a marketing campaign. They also oversee quality control of content created by the marketing team.
Apart from quality control, campaign managers oversee the protection of a company`s vision and culture. They do this by making sure that all content created represents the vision and culture of a company. Campaign managers report the progress of a campaign to the management team and board. They also handle the financial side of the marketing campaigns. They are responsible for overseeing the overall budget of the campaign, making sure the project stays on budget.
Roles and responsibilities of a campaign manager
- Lead generation and tracking
- Meeting sales and marketing goals.
- Preparing reports.
- Recruitment/Hiring
- Quality control
- Ensure content created is accurate and error-free.
- Budget monitoring
Qualifications and requirements
For one to be a campaign manager a bachelor’s degree in marketing, business management, or even communication is required. Any postgraduate qualification is an added advantage to getting the position. Campaign managers are generally analytical and creative in nature. The job requires you to keep up with pop culture and what is trending in the consumer world.
Skills required
- Analytical-thinking
- Detail-oriented
- Strategic-thinking
- Negotiation
- Leadership
- Communication
- Critical-thinking
- Problem-solving
- Organization
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