Digital Marketing Assistant

By Sales and Marketing Jobs

Job summary

A digital marketing assistant oversees the marketing and promotion of products or services using digital channels. Digital marketing assistants support the digital marketing team, by performing various administrative duties. Their duty is to create and post promotional content on various digital channels like social media sites. Digital marketing assistants also engage in various digital marketing campaigns for their companies. A digital marketer must be great with computers, good at writing, and an excellent communicator. Digital marketing assistants report to the digital marketing manager/coordinator who is responsible for overseeing that everyone in the digital marketing team is doing their jobs correctly.

Competent digital marketing assistances have a deep understanding of digital marketing techniques. They exhibit brilliant interpersonal skills and can organically interact with leads and potential customers. They are able to work under severe pressure and strict deadlines and complete all tasks as required. Ultimately, the end goal of a digital marketing assistant is to run multiple marketing campaigns effectively and get results. The average salary of a digital marketing assistant in South Africa is R143,497 per year.

Roles of the digital marketing assistant

  • Supporting marketing team
  • Performing administrative tasks
  • Conducting market research and analyzing marketing surveys.
  • marketing analytics
  • Updating databases, spreadsheets, and inventory lists.
  • Preparing promotional events.
  • Content creation

Qualifications and requirements

Usually, a matric certificate/high school diploma and any digital marketing certificate are required to be a digital marketing assistant. A marketing degree or diploma would be an added advantage. A degree in marketing is an added advantage. Digital marketing assistants must be good communicators and content creators. Digital marketing is all about creativity, hence a digital marketing portfolio can come in handy when job hunting, to showcase your abilities.

Skills required

  • Creativity
  • Interpersonal and communication skills 
  • Analytical skills
  • Concentration and focus
  • Excellent organizational skills
  • Management skills
  • Time management
  • Project management skills
  • Teamwork and collaboration skills
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