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CRM Campaign Specialist
Duties and Responsibilities
-Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.Engage with marketing teams to understand their marketing calendar and objectives.
-Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
-Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.
-Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.Select relevant customers while applying policy, business, and consent rules per channel.
-Build, test and execute the communication per channel (SMS, Email, etc).
-Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly.
-Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
-Execute the campaign as per the agreed schedule and within SLA.
Qualifications and Requirements
-Relevant BCom/IT/IS Degree or Diploma
-3-5 years of experience in a direct marketing / CRM execution team.
-Experience with Martech platforms such as Salesforce, SAS, Bloomreach, etc. is advantageous.
-Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.
