Sales managers

Sales managers lead the sales team of an organization to achieve its sales goals. They are responsible for planning, coordinating, and organizing all the sales activities of a firm. Sales managers guide and mentor the sales team, motivating them to perform better. The duties of a sales manager include the creation of a sales plan for the organization. They are responsible for developing and implementing various sales strategies for a company. The job is centered around customer retention and customer satisfaction. Apart from customer satisfaction, the core part of a sales manager`s job is to push as many sales as possible and raising the revenue of a company. the job is result oriented and requires top performance and goal delivery.

Sales managers are also responsible for managing inventory, sales forecasting, reporting, and conducting sales appraisals. Furthermore, sales managers are responsible for setting S.M.A.R.T goals for the sales team and measuring their performance based on those goals. Exceptional sales managers have excellent communication skills and interpersonal skills. They are charismatic in nature and can work under pressure. To be a sales manager, a degree in either marketing, finance, business, or any related field is required. A vast amount of experience in the sales industry is also required for the position. A sales manager receives an average salary of R331, 949 per year in South Africa.

Roles and responsibilities of a sales manager

  • Build and maintaining client relations
  • Meet KPIs and sales targets
  • Business development
  • Solve clients’ queries
  • Improving sale processes
  • Be a brand ambassador

Qualifications and requirements

To be a sales manager, a degree in either marketing, finance, business, or any related field is required. A vast amount of experience in the sales industry is also required for the position. A sales manager receives an average salary of R331, 949 per year in South Africa.

Check out some Sales courses here.

Skills required

  • Good communication skills
  • Communication skills
  • Time management skills
  • Teamwork skills
  • Technical skills

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